Google Shopping Campaigns work best for retailers who are looking to promote their online or local inventory. Shopping Campaigns are ideal in matching retailer businesses with better quality leads and are known to improve traffic to both your local and online store(s).
Shopping Campaigns work with a Merchant Center, where a retailer lists their products and inventory. The data provided in the Google Merchant Center is then used to create high quality shopping adverts on the Google Ads platform.
"If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
To get started, you'll send us your product data with Merchant Center and create a campaign in Google Ads. Then we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling.
We call these placements Shopping ads because they appear in a different, more visual format. In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads." [https://support.google.com/google-ads/answer/2454022?hl=en]
The key to successful Google product ads campaigns starts with excellent planning and adopting excellent shopping campaign strategies. Meylic will set up high-performance Shopping Ads Campaigns for your organization.
Meylic Digital Marketing can help you get quality leads from your shopping campaigns, by making sure your shopping adverts feature correct, concise and appropriate product information. We will set-up or optimize your product data feed and bring your Google Merchant Center up-to-date. In addition to having a live product feed, we will also set up your Google Ads Account to display your shopping campaigns.
This service comes with the optimal product ad campaign optimizations including the following:
Performance-based network targeting
Negative Keywords Listing
High-Performance Shopping Campaign Structure
Product Ads Bid Optimization
Competitive Product Ads Optimization
Shopping Feed Optimization