What is Google Ads (AdWords)?

July 07, 2020

Google Ads (previously Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Google Ads offers two main categories of adverts, namely search and display adverts.

With the search network, you can create adverts that show up when your potential clients are actively searching for products or services. The search network works mostly with text-based adverts.

On the other hand, the display network enables you to show adverts to people as they are browsing related websites or apps. With the display network, you can present your audience with interactive adverts. The advert types include the ability to use video, images as well as rich-text to display your adverts to a targeted audience.

In a nutshell Google Ads. is an online advertising platform.