by | July 07, 2020 | 3 Comments | 39 Shares | Tags : Lower CPC Reduce Google Ads Costs

Google Ads Costs are variable because an auction system does not press a fixed amount on Actual Cost Per Click (Actual CPC), rather it uses various factors as determined in the auction to arrive at the final Actual CPC.

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by | July 07, 2020 | 3 Comments | 39 Shares | Tags :

In PPC advertising, Cost Per Click refers to the amount of money you pay for every click received on the campaign. The Actual Cost Per Click is always the amount necessary to clear the AD Rank Thresholds and maintain a higher rank above your immediate competitor.

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by | July 01, 2020 | 3 Comments | 39 Shares | Tags :

Gaining success with Google Ads demands that the people involved in your account's management be knowledgeable of the platform. Perhaps this could be the secret to Google Ads' success, Knowledge.

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Google Ads (previously Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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by | June 30, 2020 | 3 Comments | 39 Shares | Tags :

Google Ads Smart Campaigns appeal differently to two sets of people namely 1) The Google Expert and 2) The Novice.

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